We had the pleasure of working with Paramount + to create this show stopping activation the Formula 1 in Melbourne. This large Paramount+ activation attracted Teenage Mutant Ninja Turtle, Top Gear, and Halo fans. In the Teenage Mutant Ninja Turtle tunnel, fans could create graffiti on a large screen, while Halo fans – the season two finale has just dropped on Paramount+ – could experience the action up-close in an oversized helmet.

The Top Gear car was also on display, tempting fans to enter a competition to go for a hot lap in the vehicle at the show’s upcoming launch event.

Creative Production: Chopt Studio

Set Build: Chopt Studio

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